JOUD is an unconventional meditation on the cycle of life – but in reverse. Set in Saudi Arabia, the film challenges viewers to look below the surface of everyday experiences and contemplate its Arabic title, translated as “generosity in the face of scarcity.” JOUD uses an experimental story structure derived from a pre-Islamic form of poetry, the Qasida, dubbing itself an ancient poem for modern times. Filmed entirely within the Kingdom of Saudi Arabia, the film journeys deep within the soul and fabric of an experience often hidden to the outside world.
Premiering at the Cannes Film Festival, JOUD is produced by Abdullah Aleyaf and Todd Albert Nims for Ithra in Dhahran, Saudi Arabia, in association with UK’s The Edge Picture Company’s production team. Check out the first official trailer below: