As gaming culture continues to thrive, filmmakers recognise the opportunity to connect with audiences by incorporating familiar elements. The merging of film and video games is a fascinating way to engage people, draw on established worlds, and generate buzz around both mediums. So, what’s behind this growing phenomenon, and why does it make so much sense for movies to draw from video games?
Cultural Influence
Video games have become deeply embedded in modern culture. From casual gamers to those who love to return to their favourite titles, gaming is a dominant form of entertainment that has shaped the way we think, interact, and even experience storytelling. The global number of gamers is forecast to continue to increase between 2025 and 2030 by 0.3 billion users.
Movies, naturally, want to capitalise on this widespread familiarity. By referencing popular games, filmmakers can create an instant connection with audiences, especially those who are dedicated fans, making the film feel more current and relatable.
Brand Recognition
Video game references improve the marketability of a film. These games already have a recognisable brand, from their characters to their sounds and music, all of which can be integrated into the film and its marketing efforts.
Think about how the inclusion of a catchphrase from an adventure game can stir excitement or how a scene featuring a game of poker, resembling one from a popular casino game, can immediately tap into the game’s fanbase. Even something as simple as a caller reading out numbers in a game of bingo can remind fans of a well-known video game.
By referencing games, filmmakers capitalise on the existing cultural awareness and loyalty surrounding these brands, generating buzz and anticipation long before the film hits theatres or streaming platforms.
Storylines
Video games often feature complex narratives, well-developed characters, and intricate worlds. These elements make them a treasure trove of inspiration for filmmakers. Whether it’s adapting an existing storyline or creating something entirely new within the game’s universe, filmmakers have a ready-made foundation to work from. Many successful films draw on the rich backstories and character development found in video games, giving audiences something familiar to connect with while still offering fresh content.
Prior Success
The increasing success of video game adaptations is undeniable. This success has encouraged more studios to explore video game adaptations, both in cinemas and on streaming platforms.
The advantage here is clear: prior successful adaptations have already shown that there’s a dedicated audience willing to embrace the transition from one medium to another. Directors, actors, and production teams are becoming increasingly skilled at creating films that resonate with both gamers and moviegoers.
