Super Bowl 60 commercials in 2026 dropped right after the big game on February 8 at Levi’s Stadium, with brands shelling out $8 million per 30-second spot for maximum buzz. Fans went wild over celebrity-packed, laugh-out-loud ads that mixed humor, nostalgia, and timely jabs, racking up millions of views online instantly.​
Super Bowl Commercials 2026 Hype Machine
These spots weren’t just ads—they were mini-movies with A-listers like William Shatner, Ben Stiller, and Sabrina Carpenter, plus trends like AI twists and body-positive messages. Over 30 brands jumped in, from food giants like Pringles and Hellmann’s to debuts like Raisin Bran after 15 years away, all timed for peak streaming on Peacock and NBC. Viewership hit record highs with Bad Bunny’s halftime boosting global eyes.​
The 10 Best Super Bowl Commercials 2026
Here’s the countdown of the top 10, ranked by critic picks, social buzz, and viral moments—straight from post-game breakdowns.
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Hellmann’s: Meal Diamond ft. Andy Samberg
Samberg channels Neil Diamond in a “Sweet Caroline” parody with singing bologna and desperate humor that had everyone cracking up—top-rated for its absurd character depth in just 30 seconds.​ -
Raisin Bran’s: Will Shat ft. William Shatner
Shatner (as “Will Shat”) dives into fiber-gap jokes about game-day regrets with mascot Sunny; critics loved the pun overload and Kellogg’s bold debut.​​ -
Instacart: For Papa! ft. Ben Stiller
Retro vibes and Stiller’s over-the-top “For Papa!” yells make this nostalgic gem unforgettable, driving massive order spikes post-air.​​
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Pringles: Pringleleo ft. Sabrina Carpenter
Carpenter stars in mustache madness under “Once You Pop,” continuing Pringles’ 9-year streak of top-tier funny snack ads that went mega-viral. -
Ritz: Ritz Island ft. Scarlett Johansson, Jon Hamm, Bowen Yang
Celeb trio turns crackers into a football-shaped party on a mystery island—pure escapist fun with high recall from the third quarter slot.​ -
Uber Eats: Hungry for the Truth ft. Matthew McConaughey, Bradley Cooper
The duo’s conspiracy theory on football-for-food riffs, plus Parker Posey, kept Uber’s 6-year run alive with star power and laughs.​ -
Novartis: Relax Your Tight End
NFL tight ends like Gronk push prostate health with cheeky wordplay; smart, helpful humor that ranked high for actual value.​ -
Bud Light: Keg ft. Post Malone, Peyton Manning, Shane Gillis
Party chaos with “Keg” antics and Whitney Houston vibes—classic Bud Light brew-haha that scored big on funny emotions.​​ -
Grubhub: The Feest ft. George Clooney
Clooney leads a delivery feast in Grubhub’s debut, blending sleek style with foodie appeal for instant “want that now” reactions.​ -
Pepsi Zero Sugar: The Choice ft. Taika Waititi
Waititi and a polar bear pick Pepsi over rivals in a rivalry roast with Queen soundtrack—nostalgic, thirsty-making, and Coke-jab perfect.
Super Bowl Commercials 2026 Lasting Buzz
These ads crushed it with 3-5x ROI through social spikes, search surges, and sales lifts, proving $8M buys more than airtime. Food/beverage dominated with 40% of slots, while debuts like Manscaped and Svedka brought fresh edge. Replay them on YouTube for the full hype—they’re still trending.​
