Premiering on April 22, 2026, Sold Out on You (오늘도 매진했습니다) brings a fresh spin to the romantic comedy workplace genre with a story rooted in ambition, chaos, and unexpected connection. Written by Jin Seung-hee and directed by Ahn Jong-yeon, the series follows two hardworking individuals who are deeply committed to their careers yet oddly careless when it comes to their own well-being. As their professional lives begin to overlap, they find themselves entangled in each other’s routines almost 24 hours a day, leading to moments that are as heartfelt as they are chaotic. Starring Ahn Hyo-seop, Chae Won-bin, Kim Bum, and Go Doo-shim, the 12-episode drama promises a mix of humor, romance, and emotional growth. Airing every Wednesday and Thursday on SBS TV, the show will also be available for streaming on Netflix, making it easily accessible to a global audience.
When is ‘Sold Out on You’ releasing?
Sold Out on You is set to premiere in South Korea on SBS on April 22, 2026. At the same time, viewers in India and across the globe will be able to watch the series on Netflix. The drama will run for 12 episodes, with new installments releasing twice a week on Wednesdays and Thursdays. Following this schedule, the story will wrap up with its final episode on May 28, 2026.
‘Sold Out on You’ Full Episode Release Schedule:
| Episode | Date | Day |
|---|---|---|
| 1 | Apr 22 | Wednesday |
| 2 | Apr 23 | Thursday |
| 3 | Apr 29 | Wednesday |
| 4 | Apr 30 | Thursday |
| 5 | May 06 | Wednesday |
| 6 | May 07 | Thursday |
| 7 | May 13 | Wednesday |
| 8 | May 14 | Thursday |
| 9 | May 20 | Wednesday |
| 10 | May 21 | Thursday |
| 11 | May 27 | Wednesday |
| 12 | May 28 | Thursday |
What is the show about?
A warm romantic comedy about two driven professionals who give everything to their work but quietly struggle with an emptiness they cannot ignore. Matthew Lee, the CEO and chief researcher of a natural cosmetics company, operates a one-of-a-kind farm known for producing rare, high-impact ingredients. On the other side is Dam Ye Jin, a top home shopping host celebrated for her unmatched record of sold-out broadcasts. She can sell anything with ease, but her relentless work ethic comes at a cost, leaving her battling severe, chronic insomnia. As their paths cross, their carefully managed routines begin to shift, forcing them to confront what they have been missing in their lives.
‘Sold Out on You’ Complete Cast:
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Ahn Hyo-seop takes on the role of Matthew Lee, the CEO of a cosmetics raw materials company who harbors a hidden secret. Chae Won-bin plays Dam Ye-jin, a dedicated home shopping host whose relentless workload begins to take a toll on her health. Kim Bum appears as Seo Eric, an executive director at a French cosmetics company who returns to South Korea for business. Go Doo-shim stars as Song Hak-daek, the influential figure quietly pulling the strings in Deokpung Village. Yoon Jae-chan portrays Hwang Ki-hong, a merchandiser at the same home shopping network as Ye-jin, who eventually joins her program for three years. Jo Woo-ri plays Moon Ae-ra, a dessert café owner known for her sharp exterior and warm heart, while Park Ah-in, Shin Dong-mi, and Woo Hee-jin round out the supporting cast.
Where to watch ‘Sold Out on You’?
The K-drama Sold Out on You, led by Ahn Hyo-seop and Chae Won-bin, is set to premiere on April 22, 2026. The series will be available for streaming on Netflix, while also airing on SBS in South Korea.
