Before RB Choudary ever set foot on a film set, he was already a successful man. Born Ratanlal Bhagatram Choudary in Rajasthan, he spent his early years running businesses in steel, jewellery, and exports. Cinema was not part of the plan. But when he eventually made the shift, he did it with the same instinct for quality that had made him a reliable name in business, and Tamil cinema was never quite the same after that.
How Super Good Films Got Its Name
Choudary started his career as a producer in the Malayalam film industry, producing several films under a banner simply called Super. In 1989, he entered the Tamil film industry and produced films under the Super banner in partnership with R. Mohan, who manufactured Good Knight mosquito mats. When they decided to part ways, Choudary borrowed the word Good from Good Knight and modified it to create Super Good Films.
That origin story is more interesting than most people realise. One of Tamil cinema’s most iconic production banners did not come from a grand vision or a corporate strategy. It came from a business partnership ending and a producer making the best of what he had.
The Film That Changed Everything
Choudary’s journey as a producer began in 1988 with the Malayalam film Aadhi Paapam. From there, he slowly built a presence through films like Layanam and Kalpana House. But it was Vikraman’s Pudhu Vasantham that truly changed things for him. I
Pudhu Vasantham in 1990 won a Tamil Nadu State Film Award and gave the producer wide recognition. That single film pushed Super Good Films into the front row of Tamil cinema production houses, and Choudary never looked back.
Building Vijay’s Career, Film by Film
One of the most significant chapters in Choudary’s career is how closely his banner’s story is tied to Thalapathy Vijay’s rise. Super Good Films backed Poove Unakkaga, which was a defining early film for Vijay. Later came Thulladha Manamum Thullum, Shahjahan, and Thirupaachi. Super Good Films also backed Vijay’s Jilla, which starred Mohanlal alongside him and marked the banner’s 85th film.
The plan had always been for Vijay to star in the banner’s 100th film as well. With Vijay now having stepped away from acting to enter politics, that milestone remains one of Tamil cinema’s great what-ifs.
The Director Factory
What many casual filmgoers do not know is just how many careers Choudary helped start. Several successful directors in Tamil cinema were given their first film by Super Good Films, including KS Ravikumar with Puriyaadha Pudhir, Vikraman with Pudhu Vasantham, N Lingusamy with Aanandham, Ezhil with Thullatha Manamum Thullum, and Sasi with Sollamale. Perarasu and Raja Kumar were also among those who got their first breaks through his banner.
In total, Choudary is credited with launching the careers of nearly 44 filmmakers. At a time when the industry was cautious about first-time directors, he repeatedly bet on new talent. Many of those bets paid off handsomely.
A Family Business, in Every Sense
Choudary’s personal life was as connected to the industry as his professional one. He married Mahjabeen, a Tamilian woman, and has four sons. Suresh produces films under the Super Good Films banner, Jeevan runs a steel company, and both Jithan Ramesh and Jiiva became actors and remained affiliated with the family’s production house.
In the studio’s 50th venture, Choudary’s youngest son Jiiva was cast in the debut lead role for the film Aasai Aasaiyai in 2003. It was a full-circle moment for a man who had always treated cinema as a family affair.
Still Going at 95 Films
Even in recent years, the banner stayed active. Super Good Films produced Maareesan in 2025, starring Fahadh Faasil and Vadivelu, two very different creative personalities whose presence together suggested Choudary had not lost his appetite for ambitious projects. The banner’s 100th film was being planned, and the industry was watching.
To audiences, the Super Good Films logo represented trust. Families entered theatres assured that they would witness stories filled with sentiment, humour, morality, and hope. In an industry often driven by unpredictability, Choudary became the rare producer whose banner itself was a guarantee.
That kind of reputation takes decades to build. And in RB Choudary’s case, that is exactly how long it took.
Courtesy: AsianetNews
