People’s tastes in cinema have evolved extremely rapidly, especially over the last few years, thanks to the advent of Netflix and other platforms dedicated to a wide variety of multimedia content. Along with the collective taste, the method of consumption has also changed, which in some ways has been even more drastic. In a way, one can go so far as to say that the change in the way films – and TV series – are consumed has also had a decisive influence on the evolution (or regression, depending on one’s point of view) of people’s individual taste, pushing it towards a new level of film enjoyment in which convenience and quality of the user experience seem to take precedence over everything else. In an era when people seem to desire everything and now, possibly without stress or large margins of waiting, the viewing of films and TV series have become crucially important, especially to fill in the dead spaces of the day, be it in the morning (perhaps while on the train to work), during the lunch break or in the evening, once back home. It is no longer mere entertainment, but a lively and entertaining means of passing the time, to overcome those boring intervals of time when we have nothing to do. From an exceptional form of entertainment, therefore, we have come to consider cinema almost as a mere filler, as if watching certain shows were just any way to fill our days, to give meaning to the time between when we wake up and when we go to bed. The possibility of accessing these contents at any time of the day, and from wherever we are (provided we have a good Internet connection), has led to a substantial trivialization of film content, and consequently to a systematic deterioration of individuals’ tastes.
A radical change
Until a few years ago, people used to watch films and TV series mainly in the evenings, at the end of the working day, when the mind had become completely detached from problems and work issues and was ready to enjoy some healthy entertainment. Those multimedia content, therefore, represented something exclusive, a kind of prize to be won after a hard day at the office. People were also much more attentive to the quality of the content itself, which had to possess specific qualities (rich dialogue, dramatic charge, the explosive power of comedy, or the thrill of fear) to crown a stressful day.
The role of technology
But now, thanks to the innovative functions of the technological devices available to people, any content has become accessible anywhere and anytime, also thanks to platforms like PrimeVideo, turning films and TV series into banal fillers for the times of the day when one has nothing better to do. In a way, film content has taken on a role very similar to that played by music, which is always listened to even while out of the house, on public transport, or in the car, but in an almost distracted manner, as if it were enough to have a background of some kind to satisfy one’s perceptual needs. By now, even films are consumed in a superficial, distracted manner, without dwelling much on the quality of the film, the power of the message, and the performance of the individual actors. All that matters is that these long sequences of frames accompany us to our destination, filling an interval of time in which we would probably have slept. People’s expectations of the quality of their media content have thus been considerably lowered, inevitably leading to a systematic deterioration of individual tastes.
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Over the years, also thanks to the advent of increasingly advanced technologies, we have almost lost the ability to have fun in a conscious manner, paying attention to every single moment of the activity we are engaged in, and enjoying it in its entirety.
